roadblock

There are many reasons that a potential customer will not buy from you. I call them “sales road blocks”, and there are 7 that are the most common in ANY customer.

1. They cannot afford it
2. They feel the price is too high
3. They don’t have the authority to make a decision
4. They think they can get a better deal some where else
5. They don’t need your service or product
6. They don’t have confidence in your company, product or service
7. They are too busy

I could write an entire book on each of the above, but I know you are busy, so here is a brief overview of the first three.

1. They cannot afford it - This is where your qualifying should have been used. There is no point selling top of the range $900 mobile phones to people on minimum wage. Also, ensure that early on you give a rough idea how much the item will cost, thus saving you time. Finally, offer numerous payment options and payment plans.

2. They feel the price is too high - In this instance you will have to focus on benefits that your competitor’s product or service doesn’t have.

3. They don’t have the authority to make a decision - This is a simple one, just ask to speak to the head of the house etc…

Please use the contact form below to give your methods to overcome the other issues.