shark

Here are some facts that may surprise you:

1) More people are killed each year by coconuts than sharks

2) More people are killed by sand than sharks

3) Donkeys kill more people than plane crashes

4) More people die each year from being crushed by a tractor than in plane crashes

I am not actually trying to cure any fears for sharks and planes, but if I wanted to, I would use comparisons to make a dramatic point.

If people can ease their darkest fears by such comparisons, then imagine what this could do to your sales talk.

Using comparisons is a technique that has been used in sales pitches by all the sales masters for decades. It really is something you should consider.

For example, if a customer has reservations about a certain product or service, you can use comparisons to ease their concern.